Woolworths (Australia) . Grocery retail
Olive phone and chat assistant
Production
Pilot
Production
Scaled
Killed
The chatbot, known as Olive, provides a 24-hour service answering phone calls from customers of Woolworths in AustraliaFrom the source, 2026-02-27
What happened
Olive is Woolworths Australia's 24-hour assistant that answers customer phone calls, helping with everything from tracking orders to finding products. In early 2026 customers complained on social media that it claimed to be human and told stories about its family. Woolworths said those birthday responses were written by a team member years earlier, not generated by AI, and that it removed them after customer feedback. The assistant itself stayed in service.
Sources
- Company
- Woolworths (Australia)
- Industry
- Grocery retail
- Vendor / platform
- Not stated in source
- Type
- Voice agent
- Status
- Production
- Evidence date
- 2026-02-27
- Source
- https://www.nbcnews.com/world/australia/supermarket-giant-reins-ai-assistant-claiming-human-rcna260932
- Notes
- Scripted personal anecdotes were removed after complaints.
- Last checked
- 2026-10-17
Status reflects only what the linked source states on the evidence date. If it changed, Suggest an update.