Tottenham Hotspur . Sports
Ask Spurs, an Agentforce fan support agent
Production
Pilot
Production
Scaled
Killed
Ask Spurs has an 86% engagement rate, with 20% of interactions resolved by Agentforce alone, all grounded in trusted Spurs fan data.From the source, 2026-10-15
What happened
Tottenham Hotspur launched Ask Spurs, a multilingual Agentforce agent on its website and Club App that answers fans in 11 languages on ticketing, memberships, retail and stadium events. Salesforce says it has an 86% engagement rate and resolves 20% of interactions on its own, handing the rest to the club's human support team. This is a vendor-published announcement.
Sources
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- Company
- Tottenham Hotspur
- Industry
- Sports
- Vendor / platform
- Salesforce (Agentforce)
- Type
- Customer-facing agent
- Status
- Production
- Evidence date
- 2026-10-15
- Source
- https://www.salesforce.com/news/press-releases/2026/10/15/tottenham-hotspur-becomes-agentic-enterprise-with-agentforce/
- Notes
- Vendor-published announcement.
- Last checked
- 2026-10-19
Status reflects only what the linked source states on the evidence date. If it changed, Suggest an update.