Target . Retail
Ask Target AI shopping assistant in beta
Pilot
Pilot
Production
Scaled
Killed
The Bullseye retailer just launched a beta version of its AI-powered chatbot, called Ask Target, in time for the seasonal rush.From the source, 2026-10-21
What happened
Target launched a beta version of Ask Target, an AI chatbot in its app, ahead of the holiday shopping season. Chief merchandising officer Cara Sylvester said it can answer Target-related questions beyond holiday shopping, and an earlier internal rollout helped store employees learn new merchandise. She said it is too early to report basket size impact.
Sources
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- Company
- Target
- Industry
- Retail
- Vendor / platform
- Not stated in source
- Type
- Customer-facing agent
- Status
- Pilot
- Evidence date
- 2026-10-21
- Source
- https://www.businessinsider.com/target-rolls-out-ai-shopping-assistant-for-holiday-push-2026-10
- Notes
- Beta in the Target app.
- Last checked
- 2026-10-27
Status reflects only what the linked source states on the evidence date. If it changed, Suggest an update.