Taco Bell . Restaurants
Voice AI drive-thru ordering
Production
Pilot
Production
Scaled
Killed
the fast-food chain has introduced the technology at over 500 locations in the USFrom the source, 2025-08-29
What happened
Since 2023, Taco Bell has put voice AI ordering in more than 500 US drive-throughs. In August 2025, videos of its mistakes spread widely, including one where a customer appeared to crash it by ordering 18,000 water cups. Chief digital and technology officer Dane Mathews told The Wall Street Journal that it sometimes let him down and that the company would think carefully about where to use it, including coaching teams on when to step in. It stays Production because the source does not report it being switched off, and Taco Bell says two million orders have gone through it.
Sources
- Company
- Taco Bell
- Industry
- Restaurants
- Vendor / platform
- Not stated in source
- Type
- Voice agent
- Status
- Production
- Evidence date
- 2025-08-29
- Source
- https://www.bbc.com/news/articles/ckgyk2p55g8o
- Notes
- Company said it is rethinking where to use voice AI after viral errors.
- Last checked
- 2026-10-17
Status reflects only what the linked source states on the evidence date. If it changed, Suggest an update.