Alaska Airlines . Airlines
Alaska Inspires, a natural language tool for destination discovery and booking
Production
Pilot
Production
Scaled
Killed
Alaska Inspires has increased conversion rates to 7.16%, saving guests 75% of planning time and achieving 90% user satisfaction.From the source, 2025-12-10
What happened
Alaska Airlines launched Alaska Inspires, a natural language search tool for discovering and booking destinations, built with Azure OpenAI. Microsoft's case study says it uses retrieval-augmented generation, supports 90-plus languages, and reached a 7.16% conversion rate against a 5% standard booking widget, with 75% less planning time and 90% guest satisfaction. These figures are vendor-published.
Sources
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- Company
- Alaska Airlines
- Industry
- Airlines
- Vendor / platform
- Microsoft (Azure OpenAI)
- Type
- Customer-facing agent
- Status
- Production
- Evidence date
- 2025-12-10
- Source
- https://www.microsoft.com/en/customers/story/25850-alaska-airlines-azure-openai
- Notes
- Vendor-published case study.
- Last checked
- 2026-10-21
Other Alaska Airlines projects
Status reflects only what the linked source states on the evidence date. If it changed, Suggest an update.